I was thrilled this year to accept the CRT award for distributor of the year. As I’ve met with suppliers and customers all over the country, the thing I keep hearing is that CLC faithfully and quietly serve the trade and the church well. That’s an amazing reputation and one that I fully intend on continuing. Our New Titles, Take Note and Kids Corner promotions continue to stimulate sales and interest across the trade and I hope we will make these even more effective in the coming months. We also continue to work hard on what our customers expect today and offer same day dispatch, click and collect and a signed picture of myself if they spend enough! (CLC does not endorse the last part of that sentence!)
CLC Retail
We continue to develop our online store at www.clcbookshops.com and are working on some functionality and marketing over the next few months that will make it better than ever. Our physical stores are certainly going through a strong time of pruning and experimenting. We will continue to cut back and get to a sustainable level whilst trying hard to build stronger connections to the church and get out of the bookshops to where people are. We have stalls in shopping centres and many national and local events where God’s people gather. These continue to be amazing opportunities for mission and getting our products into the hands of people. More experimentation and change will be coming to get us ready and fit for this next season. Expect to see a return to mobile ministry – if it’s good enough for Natwest, it’s good enough for us –allowing us to connect with more people, and a return to the Mavis and Norman model of being hubs for promoting and serving a city’s mission.
CLC Virtual
We are launching two new initiatives under the CLC Virtual banner. These are a Christian eBooks app and store and a global Print on Demand system for Christian mission across the world. We’re excited by these opportunities and key partnerships that ensure we look to the future as well as deal with where we are today.
CLC Mission
CLC continues to be a choice for mission. Every year we fund mission initiatives around the world. This is our distinctive. Every pound spent with CLC goes to sustainable growth and service but also to funding global mission opportunities. We hope to make more noise about these in the coming months as we have countless stories of lives being changed through these projects and we are even starting to look for UK missions to accompany our global outreach. The fields are ripe!
CLC Church
Lastly but most important to me is that we will be investing more money, time and energy in connecting with the church, figuring out how to help churches meet their vision with literature support and offering the best deals possible for those in ministry. A good leader is a good reader and a healthy ministry will want to continue to learn and grow. Thank you Jesus for the wisdom of so many people that speak into the church today. Our hope is more than ever that we will serve the church well.
I look forward to meeting many more of you over the years ahead and I also look forward to partnering with you to see this amazing, incredible gospel in the hands and hearts of as many people as possible.